Rick Ducey, Managing Director, BIA Advisory Services, will speak to broadcast business models being considered for ATSC 3.0 and the kinds of expectations agencies and marketers should have for NextGen TV and local TV advertising in terms of services, data and other opportunities will be available to them, and when.
Sam Matheny, Chief Technology Officer of the NAB, will discuss the status of the roll-out of ATSC 3.0 and how stations are deploying this new broadcast standard.
How the next-gen tech handles more than just UHD, including mobile delivery, emergency warnings, geolocational content, and moreMore
Details GatesAir's global history of ATSC 3.0 development, testing, and deployment, including planning strategiesMore
Exploration of Cloud-based content delivery via SRT for ATSC 3.0, including network topology, capabilities, and limitationsMore