Business Implications for NextGen TV
Rick Ducey (BIA) / Sam Matheny (NAB)
Rick Ducey, Managing Director, BIA Advisory Services, will speak to broadcast business models being considered for ATSC 3.0 and the kinds of expectations agencies and marketers should have for NextGen TV and local TV advertising in terms of services, data and other opportunities will be available to them, and when.
Sam Matheny, Chief Technology Officer of the NAB, will discuss the status of the roll-out of ATSC 3.0 and how stations are deploying this new broadcast standard.
Related Documents
ATSC 3.0 - It’s More Than Just Television
Rich Redmond
How the next-gen tech handles more than just UHD, including mobile delivery, emergency warnings, geolocational content, and more
More
ATSC 3.0 Real World Experience
Steven Rossiter
Details GatesAir's global history of ATSC 3.0 development, testing, and deployment, including planning strategies
More
Cloud Delivery of NextGen TV Services to Transmission Sites using Secure Reliable Transport (SRT)
Joe Seccia
Exploration of Cloud-based content delivery via SRT for ATSC 3.0, including network topology, capabilities, and limitations
More